USAPL Pro Series
Client:
USA Powerlifting
/
2023
What I did:
Identity and graphics for USA Powerlifting’s Pro Series, the federation’s professional-tier competition.
One system built to stretch from event branding to a season of social posts without being redesigned each time.
The Pro Series needed to feel like a tier above the federation’s standard meets: [one line on the visual idea, e.g. condensed type, dark ground, a single accent].
A master identity plus a stop-by-stop system so each event (Atlanta Open, Primetime, [others]) got its own mark without breaking the series look.
Templates for results, lifter cards, schedules and announcements handed to the federation so the season could be posted without me on every graphic.
Results:
Used across [X] Pro Series stops and [X] social posts through the season; templates remained in use for [X].
[One line on how it landed with the federation or athletes.]
One identity system carried across [X] events in the [2023] season.
Next project