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Powerlifting America Social Media and Branding

Client:

Powerlifting America

/

2026

What I did:

Social Media Management/Filming/Editing

Powerlifting America came to me as a federation account. I chose to run it like a pro sports team instead.

Fans don’t follow governing bodies, they follow teams and athletes. So the playbook is pro sports: records, roster announcements and event trailers modeled on F1 and NFL team accounts, with memes and trends that mirror NASCAR.

I shoot, cut and publish on site during meets, and post athlete features between events. Design, video and broadcast all run through me, so the brand stays consistent from stream to feed.

Results:

26,000 to 61,625 followers on Instagram, September 2023 to August 2026.

2.4x follower growth in under three years.

@powerlifting_america

  • powerlifting_america you’re under arrest
  • Slide 0
    Slide 1
    Slide 2
    powerlifting_america Which cover you picking?
  • powerlifting_america Under the lights. Age Division Nationals starts TOMORROW.
  • Slide 0
    Slide 1
    Slide 2
    powerlifting_america What a debut for @liftsbylew. Nats just got interesting.
  • powerlifting_america A special day for @cranonnn, the first black woman to win the 76kg class at classic worlds
  • Slide 1
    powerlifting_america Austin Perkins brings home another best lifter award from IPF Classic Worlds
  • powerlifting_america And that’s why they call him the piston.
  • Slide 1
    powerlifting_america @pancakegawd squats 362.5kg for an unofficial world record at Rising Tide
  • powerlifting_america You can always count on @kingofthelifts
  • powerlifting_america Our favorite mother-son duo returns to the platform this month. Watch Linda and Nathan Gorham at Age Division Nationals in th
Powerlifting America

@powerlifting_america

+36K

+36K

followers in under three years

26K → 61.6K

Sep 2023 – Aug 2026

+137%

Audience growth

26KSep 202361.6KAug 2026

Next project

Will Ball: Road to Nationals