Sheffield Powerlifting Championships
Client:
SBD Apparel
/
2024
What I did:
Direction/Motion/Interviews
SBD’s invitational Sheffield Powerlifting Championships: the strongest lineup in the sport, streamed live to a global audience. Two editions, 2023 and 2024.
2023: motion graphics for the arena LED walls. 2024: the livestream opening film, the broadcast motion package and athlete interview content.
The opening film had to set the stakes for a global audience in [X] seconds: [one line on the concept, e.g. the athletes’ own words over training footage / the arena filling].
The motion package covered [lower thirds, attempt boards, transitions, sponsor stings] and was built to run on the broadcast and the arena LED walls from a single design system.
Interviews were shot with [X] athletes over [X] days in Sheffield and cut into [pre-show pieces / social clips].
Results:
The 2024 stream reached [X] live viewers and [X] total views, with the opening film [reposted by X / drawing X views on its own].
[One line on the working relationship: invited back for 2024 after the 2023 LED work.]
Streamed live to [X] viewers worldwide across two editions.
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