Event Identities
Client:
USA Powerlifting, Powerlifting America
/
2024
What I did:
Identity systems for powerlifting championships, 2022 to 2024: USA Powerlifting state meets from Kentucky to Pennsylvania, the Pro Series stops, and Powerlifting America’s Nationals and Bench Nationals.
Each one built to work everywhere a meet needs it: signage, LED walls, stream graphics and the social feed.
Each identity starts from the place: state shape, city skyline, local colour, then a badge that reads at [a lanyard] and at [an LED wall].
Every mark ships as a system: primary and simplified badge, colour and type spec, signage, screen and social templates, so a meet director can run the event without a designer on call.
[X] identities delivered over [X] seasons for [X] federations and meet directors.
Results:
[X] identities used across [X] meets and [X] athletes; several ([Rookie Riot, Commonwealth Cup]) returned for a second year in the same system.
[One line on the standout: which one led to more work.]
[X] event identities delivered across [X] seasons.
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